Brand Design | Marketing
The head coach of the Steamboat Springs High School Cross Country and Track & Field program approached H4 to design a new logo. The respective programs at SSHS have grown exponentially over the last few years and the outdated logo wasn’t representative of the programs success. The coaching team wanted to pair the location of Steamboat Springs , CO with the SSHS Sailor mascot. Creating a Sailor in the middle of the mountains, was not an easy task! By using the surrounding inspiration of athletes training at altitude and adverse weather, H4 came up with a successful and well received logo for the programs.
New uniforms and merchandise boosted the Cross Country and Track&Field programs in the eyes of the Steamboat Springs community. More support, spectators and school spirit is now present for all the athletes and coaching staff.