Steamboat Dental Center
Brand Design | Website | Radio Marketing
Creating a new brand for Steamboat Dental Center. Dr. Witty took over an existing dental practice in Steamboat Springs, CO that had an outdated brand and a weak reputation. Dr. Witty’s goal was to rebrand and reinvent Steamboat Dental Center as the premier dental treatment practice under his leadership.
After speaking with Dr. Witty about his vision and focus, it was clear a new logo, website and signage was needed. H4 created a new, modern logo that fit the demographic Dr. Witty wanted to target. The logo was the launching pad for signage, which was non-existent, and the website. Steamboat Dental Center offers several services that the previous owner did not. H4 created a user friendly site explaining the technology and procedures that Dr. Witty wanted to focus on. Once the branding work was complete, H4 implemented a radio campaign involving a High School Sports Sponsorship with the Steamboat Sailors. Being in a small community, supporting the local schools, students and families is paramount. H4 also used built in SEO on the revamped website and Google Ad Words to support the radio campaign. H4 used a clear and cohesive message pushing Dr. Witty as the new owner of Steamboat Dental Center and featuring Dr. Witty’s community involvement.
From the new branding and ongoing radio campaign, Steamboat Dental Center has increased new patient volume each month. The awareness in the community has also improved Steamboat Dental Centers reputation as a professional and premier dental practice in Steamboat Springs. Five-star reviews are now the norm and growth continues to climb. H4 is very excited to bring continued success to Dr. Witty and his team.