Southern Hospitality Southern Kitchen
Southern Hospitality Southern Kitchen reached out to H4 to promote a flagship franchise restaurant with a new concept for Colorado.
Southern Hospitality Southern Kitchen (formerly Bourbon Brothers Southern Kitchen) is a concept restaurant featuring bourbon and southern BBQ fare. The developers wanted to promote their flagship franchise restaurant using creative that would work as part of a franchisee marketing package for future franchisee owners. Using high end production that is licensed for use in all 50 states, H4 created a :30 spot showcasing the one of a kind bourbon room, the food and atmosphere of the restaurant. This award winning creative was produced in conjunction with Studio C3 and was the perfect platform to launch a full scale television campaign. With strategic radio and television buys, H4 maximized Southern’s marketing budget by developing an extremely high reach/high frequency campaign. Combined with the award winning creative, Southern quickly became the hot spot to be at.
Southern Hospitality Southern Kitchen exceeded nightly sales goals and branded themselves as the bourbon experts reaching the high end diner. This enabled the developers to expand and open 2 more restaurants in Denver using the same marketing model.