Safe Splash Swim School
Radio | Digital Marketing
The Challenge
Safe Splash brought on H4 Agency to launch a grand opening campaign, create brand awareness and meet the corporate’s registration goals.
Our Solution
H4 Agency worked very closely with the franchise owner and the corporate office to plan a grand opening celebration that announced Safe Splash Swim School’s introduction to the Colorado Springs market. A heavy radio and strategic digital targeting campaign ran for the first 3 months the school was open. After a successful grand opening, H4 Agency continued the targeted digital campaign and in just 5 months of being open, Safe Splash Swim School in Colorado Springs had the highest website traffic and click thru’s out of all 110 Safe Splash Swim Schools across the nation. H4 Agency also helped the local owner create enticing campaigns and offers to keep registrations coming in during the winter months. Once the targeted digital campaign was successfully established, Safe Splash Swim Schools moved on to doing production for social media and an upcoming digital pre-roll and TV campaign.
The Results
After being open less than one year, Safe Splash Swim School in Colorado Springs has exceeded corporate registration numbers and has had to increase staff to keep up with the growing number of students. H4 Agency looks forward to making Safe Splash Colorado Springs the number one franchise across the nation.