Steamboat Dental Center

Brand Design | Website | Radio Marketing

The Challenge

Rumor Design is a award winning HGTV interior design firm in Steamboat Springs. The design team at Rumor expanded to add two more brands under their business umbrella. RD Home and RD Cafe. H4 was tasked with branding all facets of the RD brand, while increasing traffic to the retail store and cafe. Targeting the seasonal tourists, as well as the locals, featuring all three RD brands was the goal.

The Results

The H4 team designed creative to target the higher end clientele that RD caters to. Implementing a strategic multi-pronged approach of visitation, behavioral, keyword, social media and retargeting was the key to uniting the brands. The campaign focused on the tourist areas and lodging locally, as well as the geographic locations that visitors to Steamboat live in. Reaching visitors before they came to Steamboat was key in increasing footfalls and conversions to the retail locations. Using research and data regarding the Steamboat area, as well as the multi pronged approach, H4 has been able to increase RD sales and create brand awareness regarding the entire RD umbrella while achieving a positive ROI for the client.

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