Pikes Peak YMCA
Branding Campaign | Video | Digital Display Ads
Pikes Peak YMCA requested help from H4 Agency to increase registrations for various campaign and retain membership.
Since the groundwork of their website, brand and logo were already in place, H4 designed and implemented a long term branding campaign using quality and updated creative that focused on the benefits of being a member at every stage of a persons life. The main target demographic for Pikes Peak YMCA is Adults 21-65 and families with young children. H4 produced video and digital display ads creating strong community emotion and call to action for various campaigns the Pikes Peak YMCA wanted to push. Bringing Pikes Peak YMCA into the digital world was paramount in reaching the younger demographic and families. H4 implemented digital, pre-roll video and radio campaigns simultaneously and has branded Pikes Peak YMCA as the leader in their field in Colorado.
After working with H4 Agency, the Pikes Peak YMCA has seen various membership, youth sports and summer camp campaigns exceed goals set by the corporate office. The Pikes Peak YMCA has also seen a brand awareness increase by reaching people through the digital world.